Blog
Asilia is very happy to announce the first session in our training series. In the past couple of years or so, we've come across many people who have had frustrating experiences getting websites made – whether they are the designers and developers themselves or project/account managers and clients.
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MAKE THE CITY SOUND BETTER is a new campaign created by a Danish headphone company AIAIAI, Japanese sound artist Yuri Suzuki and his team of creative helpers designed for the on-the-go urbanite. It is an ambitious design and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better.
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You've decided you need a professional to create something for you and you appreciate that their skill, expertise and style deserve commensurate compensation. You're investing in work that will benefit you – whether to increase awareness of your product or service, to grow sales, to better serve your customers and so on. The creative is valuable in achieving your goals and thus, you are happy to pay for it. However, you do have a budget and you are conscious of keeping within it as much as possible.
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This may seem like a post solely for designers but, don't be fooled! A design-aware client makes the journey to beautiful, effective results all the smoother and more enjoyable for all parties involved.
One of the things we ask prospective website clients is what sites they like and why. By understanding what aesthetic styles speak to them, and considering these in the context of their product/service/offering, we start to get a feel for how we can turn their vision into a good-looking, objective-fulfilling piece of online real-estate.
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Recently I had an opportunity to attend a Creative Commons event at Nairobi's iHub. Wondering what Creative Commons is all about? You would not be alone in having no idea or not having heard about it.
What is Creative Commons?
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Last week I attended the innaugral Manchester Design Symposium. Apart from being a great opportunity to take a break from staring at the screen and go soak up some fresh inspiration, it was so energising to be in such a thinking room. Anyone who believes that design is all about making pretty things is missing an amazing opportunity.
Read more...I'm currently reading (and following) The Artist's Way, by Julia Cameron, a fantastic guide to embracing, nurturing and freeing your creativity. There's a particular paragraph that got me thinking about client relations:
"Much true criticism liberates the artist it is aimed at … Ah-hah! is often the accompanying inner sound when a well-placed, accurate critical arrow makes its mark. The artist thinks, "Yes! I can see that! That's right! I can change that!"
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